"There's a misconception out there that you can't get into Tesco. That myth needs to be dispelled - every help and support has been given to me by Tesco," says Trudy Power, founder of Trudie's Catering Kitchen.

"Tesco's strength and support has helped grow our business. We were able to secure loans from lending agencies and we were able to buy new equipment. Thanks to Tesco we've been able to move on to more efficient ways of managing our operations.

"We have a great working relationship with the store people at Tesco, the guys on the shop floor - that can't go unsaid. It's very personable. We keep in regular contact sometimes on a daily basis - they let us know when our fresh product needs to go on the shelf and deal with it immediately.

"The public are very loyal to local business. Our product is displayed with our county colours and our photo in the Tesco stores, and that helps people identify with us."