Peter Whyte has been growing a full 300 acres of potatoes for Tesco since the company came to Ireland in 1997. Peter says that "in farming nowadays, you have to be constantly evolving and progressing the business" and his aim is to bring innovation in farming to the next generation, his own family.

Peter spent his summer holidays as a child making hay stacks and helping out on the farm with his seven brothers. Now with five sons of his own he needs all the hands he can get to run his large, mixed farming, farm.

Tesco sells over 30,000 tonnes of Irish potatoes in its stores in Ireland each year.