Press Releases

The New Tesco Birr store officially opens its doors!

On Friday the 26th September 2008 the new Tesco store in Birr officially opened its doors to a crowd of eagerly awaiting customers. The store, located on the Railway Road has created 90 new jobs. On hand to help Store Manager, Gary O’Regan cut the opening ribbon in celebration was Kate Brennan from the Alzheimer’s Society of Ireland and local VIP for the day competition winner, Anne Mulvey. To celebrate the store opening Gary presented the Alzheimer’s Society of Ireland with a donation of €1,000.

The new store will offer a wide selection of new ranges to customers including; domestic electrical appliances, a health and beauty section, babycare, toys, and a home entertainment area with the all latest CD, Video, books and DVD releases on offer.

On the grocery end, customers can enjoy a hot deli counter, freshly baked breads, fresh food counters and an off licence. Customers visiting the new store will notice the prominence of the Offaly county colours. These will be used to highlight products supplied by local producers to the store including Tullamore Sausages, Glenisk Yoghurts and Milk, Rudd’s Sausages, Tullamore Dew whiskey and O’Donoghue’s Breads. Local suppliers Carroll Meats and Carrig Pig Farms will supply local meat to the store.

The store will also stock specialist ranges which include Vegetarian, Organic, Tesco Finest*, Tesco Healthy Living, Kids, Tesco Free From. Of course, the Tesco Cashsaver black and amber isle will also be included in the new store, which will offer fantastic products at prices that won’t be beaten!

Tesco Birr will also provide customers with an extended range of shopping trolleys, for a wider variety of shopping needs – from smaller shops to the larger full-scale family shop. The store will be open from 8am to 10pm Monday to Saturday and Sunday 10am to 8pm.

To celebrate their arrival to Birr Tesco Ireland has sponsored the design, building and installation of a GAA Memorial Sculpture to commemorate the site of the first All-Ireland hurling final held in 1888. The sculpture will be displayed in the Memorial Gardens in Birr. The 12ft high bronze statue of a hurling player was created by Mark Rode, a designer living in Swinford, Co. Mayo. The sculpture will be very realistic in nature and will depict accurately the style of clothing and shape of the hurley during the 1800’s. On the front of the sculpture will be a large bronze lettering which will read ‘Site of the First All-Ireland Hurling Final 1888’. The sculpture is due to be unveiled in the garden in December 2008.

A local Tesco Energy Champion will also be appointed to maintain best practices in the store in relation to energy management by monitoring energy use and completing energy audits. These initiatives all form part of Tesco Ireland’s commitment to minimise its carbon footprint and address environmental concerns.

Speaking at the opening store manager, Gary O’Regan said, "All the Tesco Birr team are delighted so many local people could be here today to support the opening of our new store. We are confident that customers will enjoy and benefit from this new shopping experience in the town".


For further information, please contact:
Tesco Ireland Corporate Affairs Department on 01 215 2661.

Note to editors:

Tesco is Ireland's leading food retailer serving over one million customers weekly from 109 stores throughout Ireland, employing over 13,000 people. Stores include hypermarkets, superstores, supermarkets and convenience stores, as well as 14 petrol filling stations.

Tesco accounts for €655 million of Irish food and drink exports annually, exceeding the total level of food and drink exports to France, Germany or the USA. The Tesco business is worth €2.5 billion annually to the Irish economy, as confirmed by Indecon Economic Consultants.

Tesco Ireland's "Strategy on the Environment and Carbon Reduction" is the company's commitment to minimise its carbon footprint and to help address crucial environmental concerns. The plan focuses on recycling, packaging and sustainable energy use throughout the company's operations. Tesco will be the first Irish retailer to reach 100% recycling of packaging and store waste by 2010. The move will see in excess of 24,000 tonnes of waste recycled each year. Ireland's leading retailer is also making a €30 million investment to reduce in-store energy consumption by 50%. This initiative includes the introduction of more energy-efficient technology across the 109 store network including energy efficient ovens, refrigeration units, light timers and motion detectors.