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our Quality & Freshness Guarantee

We're picky as you are

You can trust our trained personal shoppers to choose your products as you would from the back of the shelves to get the longest expiry dates.

And you can even write them a note. So if you prefer ripe tomatoes or green bananas, just add a note on the 'View full basket' page before you check out.


Because you can't see our products for yourself, we've given some items a 'Product Life' logo to help. This will show you how long the product is likely to be at its best when it arrives at your door. But that's not to say all your products will 'go off' straight after, it just helps you to plan your meals.*

This logo is a sign of the effort we and our suppliers are making to ensure we bring you the best products. It also means you can return any product that doesn't live up to our guarantee. No questions asked.

We have also started to highlight our fresh bakery lines with the "Baked to Order" logo. This is to show our freshly prepared lines in store.

From now on you will see this logo on all of our frozen products. This is to make it easier for you to identify our frozen range during your shopping.

Find out more

We'd like your shopping to last as long as possible so your food waste is as little as possible.

Use our guide to ensure you're storing food in the best place.

*We always recommend you to check the 'use by' or 'best before date' printed on the packaging.

In accordance with Food Safety Regulations, it is advisable that all fresh fruit, vegetables and salads are washed before consumption.

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