Customer Choice, Health & Nutrition

Supermarkets have a responsibility to help customers make the right choices. We do that by offering a diverse range of products at affordable prices and providing the information people need.

Customer Choice

In-store & Community Initiatives

Tesco Ireland aims to make healthy eating more affordable for customers by developing our Healthy Living range, introducing nutritional labelling on all our own brand products, and prioritising healthy eating promotional campaigns such as Operation Transformation. We have launched several initiatives and promotional campaigns as part of our strategy to make healthy eating more affordable and appealing at Tesco.

Some of the initiatives and promotional campaigns include:

  • Regular savings and special offers on basic fruit and vegetable items
  • Introducing Tesco Home Grown in Ireland, promoting Irish home grown and seasonal produce
  • Healthy Recipes and Tesco Diets Online
  • Supporting customers participating in Operation Transformation we have been running very special promotions for customers on ingredients for the programme’s recipes, with at least 25% off a huge range of products, making it simpler and cheaper to take part!
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Nutrition Labelling

We are introducing nutrition labelling on all of our eligible own-brand food lines. The only exceptions are food cooked in-store and products where it would be impractical to add a label, such as herbs and spices.

Nutrition Labelling

Our nutrition labelling uses Guideline Daily Amounts (GDA) and tells customers how many calories and how much sugar, fat, saturates and salt they will eat in one serving, along with the percentage GDA for a typical adult. GDA labelling indicates the amount of salt, sugar, calories, fat and saturated fat that a serving of a product contains, compared with the recommended Guideline Daily Amounts. It gives our customers an efficient and easy way to choose healthy products and is especially useful for those who are counting calories or have health issues.

Nutrition Labelling
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Responsible Retailing of Alcohol & Cigarettes

Responsible Retailing

Our approach to healthy living also encompasses the responsible retailing of alcohol and cigarettes. As Ireland’s largest retailer, we are fully committed to playing our part. We already have strict policies to prevent underage sales of alcohol and tobacco. All retail staff involved with the sale of alcohol and tobacco are trained on the legal implications of selling such products to underage customers.

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Tesco Opticians & Pharmacies

Tesco Opticians & Pharmacies

2011 witnessed more firsts for Tesco in Ireland with the opening of 3 Tesco Opticians (Balbriggan, Portlaoise and Naas) together with 3 Tesco Pharmacies (Balbriggan, Portlaoise and Naas). This was followed in 2012 with an additional pharmacy at Tesco Newbridge. Offering a full range of services, the Opticians and Pharmacies build on Tesco’s long standing commitment to health and making affordable options avail to its customers.

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Charity & Community

Charity & Community

We are committed to working with and becoming part of the communities in which we operate, and to helping staff and customers pool their resources to support causes that are close to their hearts. Every Little Helps isn’t just a slogan – Tesco Ireland puts it into practice by supporting local projects at a local store level. These are typically projects that benefit children, people with disabilities, the elderly and the environment.

At Tesco Ireland we are involved with local communities on several levels, including:

  • The Tesco Charity of the Year
  • The Tesco for Schools and Clubs Programme
  • Sponsoring Community Champions in 25 of our stores
  • Supporting local projects and initiatives at store level
  • Sponsoring the Ladies Gaelic Football All Ireland Club & Post Primary Schools Championships

We also play our part in supporting national charities, such as Barnardos and the Simon Communities, by arranging bag packs and flag days in our stores throughout Ireland to help raise much needed funds to assist the charities in maintaining their level of services at a time of continuing hardship for many in Ireland.

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Community Champions

Tesco have now introduced Community Champions in 25 stores across Ireland. Community Champions are Tesco Customer Assistants who paid to spend 15 hours of their work week working and creating links with their local communities and organisations.

Community Champions

As a Community Champion, their task is to understand local community issues and to utilise Tesco skills, knowledge and resources to make a difference. This can be anything from organising tours of the store by local schools, cups and coffee for the local youth group to arranging fund raising events for local charities and clubs. By giving our employees the time and tools to work with their neighbourhood, we make a real difference.

Click here to find out more

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Tesco Charity of the Year

Tesco Ireland started Charity of the Year in 2001 and to date, through the generosity and fund raising of Tesco staff, customers and their local communities, Tesco Charity of the Year has raised over €10.5 million for good causes and charities in Ireland.

During the most recent Tesco Charity of the Year partnership with the Irish Cancer Society in 2010 & 2011, Tesco raised over €1.9 million and funded the roll out of the Society’s Care to drive scheme, a volunteer based transport programme for those living with cancer in Ireland, to an 12 additional locations nationwide.

For 2012 and 2013, Tesco Ireland has chosen Aware as their new Staff Charity of the Year, with all funds raised through the two-year partnership going towards two national projects: Beat the Blues secondary schools awareness programmes (2012) and the rollout of Living Life to the Full, a new Cognitive Behavioural Therapy programme assisting adults with mild to moderate depression (2013).

Click here to find out more

Charity of the Year
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Tesco for Schools & Clubs

Tesco Ireland celebrates its 15th anniversary of our Schools and Clubs programme in 2012. We were one of the first companies to make a long-term commitment to an educational scheme of this scale, and it is still the largest of its kind in this country.

Since the start of the scheme in 1998, Tesco Ireland has given away almost €17 million worth of equipment. 2011 alone saw more than 1,600 schools and clubs participated, and we gave away 30,000 individual pieces of equipment worth over €725,000. The scheme is open to all primary and secondary schools in Ireland together with children’s sports clubs. School and clubs can choose equipment from our bumper catalogue across the areas of ICT, sports and health, green schools, basic skills and creativity. See tesco.ie/schoolsandclubs for more details.

Schools & Clubs
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Ladies Gaelic Football

Tesco Ireland are the proud sponsors of the Ladies Gaelic Football All Ireland Club & Post Primary Schools Championships. This is the largest female participation sport in Ireland with over 1,000 clubs.

Ladies Gaelic Football
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